Spindrift Racing Pop-Up Experience Concept

For Spindrift Racing Studioworks created a mobile pop-up experience concept. The custom-made ‘container’ is equipped with a boutique area for Spindrift merchandising, a VR corner and an exhibition area on the history of Jules Verne, the around-the-world record and the various trophy winners.  The pop-up store has joined the Spindrift crew on their trips  to Kiel (Germany), Brest (France) and Geneva (Switzerland) and halted at large sailing events. People lined up for the Spindrift Immersion VR Experience to go behind the scenes and to see how life is organised on board when sailing around the world and being at sea for 45 days.