Tag Heuer Outdoor Abu Dhabi

A football pop-up structure was designed and built for the Tag Heuer event in Abu Dhabi. With a modular envelope Studioworks creates space for outdoor activity. The pop-up can be customized per programme and theme of the event. The light-weight structure can be easily transported and quickly installed and dismantled.

The football game installation is part of Tag Heuer’s dynamic strategy of supporting football across the world. The Swiss watchmaker is the Official Timekeeper & Official Watch of the Asian Football Confederation’s national competitions.