Zenith Pop-Up boutique

The Zenith Pop-Up is a transportable boutique that is used for promotional purpose and selling watches. As a sponsor of classic carrallies Zenith was looking for a way to increase sales of the luxury watches on site during events. This boutique has the atmosphere and identity of a regular Zenith shop. The structure is custom-made and can be transported as a small container and placed where needed. All furniture is integrated. The boutique can be unfolded and extended by opening side panels and sliding out a big volume. A big terrace is the welcoming entrance. The pop-up will be placed at more then 50 events throughout Europe in 2016, 2017 and 2018. Since the start of the 2016 events, sales have increased by 400%.